Boucheron B Fragrance


From jeweler Boucheron comes a new fragrance to celebrate the 150th anniversary of its founding as well as the 20th anniversary of its first fragrance, Boucheron (1988).

Inspired by the Exquises Confidences jewelry collection, B’s flacon is executed with the same perfection as Boucheron’s jewelry, incorporating the trademarked design known as the plisse (pleats) cut.

Only a cabochon emerald-green stone and the engraved letter “B” decorate the bottle’s cap, in keeping with the brand’s discreet design sensibility.

The women’s fragrance features woody notes of cedar, sandalwood and patchouli together with floral notes of orange blossom and rose.

The fragrance was composed very much like a piece of jewelry. Rather than the traditional top, middle, and base notes, B de Boucheron was created as an inverted pyramid.

The base notes came first, like the structure of the necklace; the middle notes were used like larger stones, followed by the top notes to add sparkle and radiance like small diamonds,” explained Jean-Christophe Bedos, Boucheron’s president.

“B de Boucheron is compelling enough to be more than just another fragrance. It is in fact for the lady who wears it like a real piece of jewelry signed by the ‘jeweler of sensual desire,’ Boucheron.”


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