Kate Moss for Fred Joaillier

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The unstoppable Kate Moss is more gorgeous than ever in her latest ad campaign, for Fred Joaillier, the Parisian jeweler established in 1936 and now part of LVMH. The ad (above), shot in beautiful black and white by famed photographer Patrick Demarchelier, shows Kate at her most classic sporting a small fortune in diamonds. We have to say it bears more than a little resemblance to Moss’ ads for rival jeweler David Yurman, which are shot by Peter Lindbergh, though on the whole Fred exhibits more taste. Last month we reported on Moss’ new ad campaign for French fashion house Longchamp, and it’s shaping up to be another banner season for the timeless temptress.

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