Leonardo DiCaprio For TAG Heuer Watches


Leonardo DiCaprio has switched watch alliances. DiCaprio, who recently worked with Jaeger-LeCoultre will now be a global ambassador for TAG Heuer. DiCaprio will be appearing in advertisements with several of TAG Heuer’s products, including the Carrera Day-Date chronograph. He replaces Brad Pitt whose contract with the company recently expired.

DiCaprio will use part of his fees as well as royalties from designated TAG Heuer products, to support a major environmental organization. His own foundation works on fostering environmental awareness. Di Caprio joins Tiger Woods, Jeff Gordon, Uma Thurman and others representing the brand.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: