Breitling : The Book

by

It’s probably not destined for a revival at the Swiss watch shows anytime soon, but Breitling’s “countdown chronograph” (c. 1940), one of the many archival pieces on display in the brand’s new book, is among the coolest specimens we’ve seen. Specially designed for bombardiers, the chronograph could run backwards and forwards, and came with an oversize strap for attaching the watch to the pilot’s leg—any pilot, that is, who could afford it. “Breitling supplies many governments,” a 1941 catalogue read. No specifics mentioned: That’s diplomacy in action.

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